When Great Ideas Underestimate Practicality

Remember Lalala Fest?

Hype concept and crazy idea, but with many flaws in execution.  

Lalala Fest reminded me of Fyre Festival and I just happened to watch the documentary about it last month. There is a similarity between Lalala Fest and Fyre Fest: a strange combination of excitement and confusion around you, the feelings of anticipation and anxiety (from both organizer and participants). However, we ain’t talkin’ about that…

This is a documentary film about a failed music concert festival on a private island in the Bahamas. The festival was initiated by Bill Mcfarland, a crazy genius guy who could convince skeptical people to convert and believe something beyond their boundaries. He dragged people to this grand vision of his: the Fyre Festival.

The energy that makes Billy to drive people around him was absolutely outstanding. They even had this catchy phrases like “we are not a problems-focused group, but we are a solutions-oriented group” and “we need to have a positive driven attitude to make this festival together”. Those messages was so powerful.

Let’s take a moment here. Could you imagine what would really happen if Billy had the right team and good execution? It would be like the ‘impossible is nothing’ kind of thing to create “the greatest festival that never happens”.

I was so surprised as I learned more about this festival. From event contents to its features, the festival was so massive and one of the top on this game. I could be a game changer (if that ever happened). This international-scaled event also included top-class celebrities and A-list social media Event skala internasional yang melibatkan top class celebrity and them A-list socmed influencers such as Bella Hadid, Kendall Jenner, and Emily Ratajkowski.

The documentary follows what really happened on the festival site. The team faced difficult technical limitations. With no well-designed plan, the organizer had to move the original site to another place that was far away from what Fyre Festival had offered on its promotion. It was so horrifying to see the team had no certain level of experience to tackle many essential issues and multiple exit strategies, including dealing with local government. The venue, logistics, accommodation, transportation…it created a long list of nightmare for both organizer and participants.

I highly recommend this documentary film for those entrepreneurs, impresarios, and startup fellas. You might want to build something or run some kind of business from your brilliant idea and motivation. However, in the end, it ain’t just about the big vision of your ideas, but it is also about management, operational, and bureaucracy.

Yohandoko Caesario